Sunny Beach (or Slantchev Briag) is the largest and most popular of Bulgaria's seaside resorts, along with Golden Sands. As a new town, bursting with recently built hotels, shops, bars and restaurants, it is definitely not the most authentic place in Bulgaria, but it does offer a good compromise when it comes to cheap and cheerful holidays. It is also popular among young people who come here to party and mix with the international visitors the town attracts during the summer. Heading up north from Sunny Beach, you'll come across what is undoubtedly the most beautiful town on the coast, Nessebar, a UNESCO World Heritage Site nicknamed 'the Town of Forty Churches' , which sits perched on a peninsula protruding out into the sea.It is also a little taster of what you can expect of Obzor, which sits nestled between the sea and the mountains. Founded in the 4th Century B.C. and nicknamed 'Heliopolis' (the town of the sun), this seaside resort is perhaps the town on the east coast the least spoilt by hotel complexes, making for a natural setting where you can truly relax and forget about the stresses and strains of daily life.The village of Obzor, where you'll find a variety of cafes and restaurants, has managed to maintain its authentic flavour despite the construction of several hotel complexes in the bay area.
Moving further south, Sozopol is a more authentic seaside resort surrounded by rocks and wonderful beaches, whilst Primorsko, built on a steep rocky hill just 5 mi from the town of Apollon, is known for its fine natural setting, unspoilt beaches which have not yet been affected by mass tourism and a nature park which can be visited by foot or by boat. The amazing beauty and variety of Sunny Beach help explain why it is the undisputed hub of nature-based leisure activities in the area.
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