Travel to El Jadida

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El Jadida, The Coasts of Morocco

Located at the heart of a region (the Doukkala) that is relatively unknown by tourists, El Jadida is destined to quickly become the Mecca of tourism in Morocco. Conquered in the 16th century by the Portuguese, who saw it as a place of strategic interest in terms of trade, the Doukkala region then became an Arab territory (the current name of the area dates from this time). In 1912 it became a French and Spanish protectorate and in 1956 the country finally regained its independence.

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pros

•  Far from the tourist circuits and therefore very calm
•  The local population provides a very friendly welcome

cons

•  Still off the tourist maps, and not entirely adequate in terms of services

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map Morocco

Visit El Jadida

• To see

  The small city of Azemmour is a few miles from El Jadida and is well worth a visit. Enjoy a quick stop-off at the seaside resort village of Sidi Bouzid a few miles south of El Jadida. In El Jadida, don't forget to visit the Portuguese cistern. Another recommended place to visit is Oualidia lagoon, one of Morocco's most beautiful sites. When the tide is out, the sea gives way to a series of sandbanks.

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  To do

  Enjoy a stroll along the sea and discover the maze of streets in the centre of El Jadida. While you have to be careful about walking around on your own, it is without a doubt the best way to discover the daily life of this small city just a few miles from Casablanca. The Medina has been well-preserved and offers many opportunities for an immersion into the local folklore. However, be careful when showing your curiosity, although the locals are increasingly exposed to tourism, they are not too keen on being photographed.

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  To think about

  During Ramadan, shops are only open in the afternoon. In the evening, however, the streets start to liven up as the fast nears its end and families come out to buy food for their supper together.

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• To avoid

  Don't get in a taxi unless you know where you're going. There are 2 kinds of taxis: the small yellow ones, which aren't allowed out of the city's fortifications, and the bigger models which travel out to the suburbs. The latter are driven by older taxi drivers, who generally only speak Arabic. When it comes to prices, you're better off negotiating before you leave. However, they usually remain relatively affordable.
  Be careful of getting sunburnt, as being on the Atlantic coast you don't always realise how hot the sun is with the wind blowing.

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  To try

  The fish you will find here is excellent. You should try out the small local establishments. Ask around for the best places; you'll find the prices are generally decent and the level of quality undeniably high. There's a good seafood restaurant by Oualidia lagoon called The Spider Crab. The owner is charming and friendly. In the region of Oualidia, you must absolutely try the seafood and especially the oysters and spider crabs.
  The Doukkala region also produces plenty of vegetables, including radishes, potatoes, carrots and turnips.

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  To bring back

  The quality of Moroccan crafts is excellent. Leather bags, lamps, slippers, spices... your suitcase will be crammed with souvenirs!

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Hotels reviews by the Easyexperts

Agadir: Morocco on the beach

Agadir is the Moroccan beach resort 'par excellence.' With its 5 mile fine sand beach and its family-orientated animation it will seduce those who wish to laze around or discover the area at their own pace. There is something here for all pockets and tastes thanks to a well developed infrastructure offering ...

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Le Medina and spa - MGallery Collection

 

Score 7/10

Chris Elliott 30/04/2012 : "We liked the focus on well being but the rest is a bit disappointing as it looks more like a resort than a typical riad. The decor was old."

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Hotel reviews The Coasts of Morocco

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