France has a new innovative way of selling oysters

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There is nothing worse than having a craving for seafood late at night when all the shops are shut. Well we have some good news for you; enterprising oyster farmers In France have installed an oyster vending machine to satisfy that 3am mollusk craving.

Would you be willing to buy one of these guys from a vending machine?

Would you be willing to buy one of these guys from a vending machine?
mchudo/123RF

We have all had to resort to buying a snack from a vending machine at one point or another, but the usual selection of chocolates, crisps and soft drinks can feel uninspiring, especially if what you really want is some fresh seafood. Well we have some great news for you, there is no longer a need to settle for stale chocolate and a small bag of pretzels! Now you can buy a dozen fresh oysters - the only catch is that you have to be on small French island to do it.

It all started when Tony Berthelot, an oyster farmer on the Ile de Re island off France's western coast, realized that he can improve his business if he was to sell his oysters outside of business hours. However, not wanting to work all night long, Mr. Berthelot instead invested in a refrigerated vending machine, which offers customers the opportunity to purchase oysters at any time of day or night seven days a week. The vending machine, which has glass panels so that customers can see what they are buying, is stacked daily with fresh oysters which it offers in a range of quantities, sizes and types. Customers can even call the shop during working hours and make a special order, like the addition of sea asparagus or pt, for which they will be issued a special code which they will have to enter into the machine to get their order.

The oysters are sold closed to keep them from going bad

The oysters are sold closed to keep them from going bad
Olena Serditova/123RF

Perhaps one of the biggest concerns in purchasing fresh seafood, and especially oysters, from a vending machine is that they may not be fresh. This is why the machine only offers oysters that are closed - thus minimizing the chances of food poisoning.

According to Reuters Mr. Berthelot set up the vending machine as a means of supplementing his income rather than an alternative to more traditional points of sale like supermarkets, fishmongers and food markets. "We felt as though we were losing lots of sales when we are closed," Mr. Berthelot told Reuters. Regarding whether it was a wise investment Mr. Berthelot said that: "there was a cost involved when buying this machine, of course, but we're paying it back in installments ... And today, in theory, we can say that the calculations are correct and it's working."

Mr. Berthelot went on to add that he believes that his vending machine has an appeal to younger buyers who are used to making purchases online and are not perturbed by the absence of a shopkeeper.

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Editorial Team
Posted on 12/08/2017 5 shares
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