No more ads for junk food in Amsterdam's metro stations

HealthThe Netherlands

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Amsterdam's local government has made a very radical decision. From this point forward all publicity posters depicting food considered as unhealthy for children will be banned from the city's metro stations.

Junk food no longer has a place in Amsterdam's metro

Junk food no longer has a place in Amsterdam's metro
volchenkov/123RF

Last Tuesday (September 5th), Amsterdam's town council decided to ban all publicity promoting food considered to be unhealthy from the walls of its metro stations. The initiative is set to last for 15 years. Amsterdam is taking a firm stance in close collaboration with the "Alliance Stop Marketing" association which aims at combating the increasingly frequent rate of obesity among Dutch adolescents.

Dutch authorities are fearful that if the rate of obesity in the country remains relatively weaker than the European average (5.4% versus 13.3%), it could suddenly undergo a dramatic upsurge, as this phenomenon tends to increase rapidly. By prohibiting this relentless form of advertising in the metro, the mayor of the capital hopes to limit the amount of junk food consumed by 18 to 24 year-olds.

In addition to the metro, Dutch schools have also taken measures to combat the pressing issue of junk food. The consumption of fizzy drinks and other sugary treats have been completely prohibited during meal times.

This article was originally published in French.

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Posted on 11/09/2017 7 shares
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