London landmark and international film premiere hub, the Leicester Square Odeon, has been snapped up by hotelier, Radisson.
The iconic cinema will be transformed into a hotel under Radisson's 'Edwardian' brand, but the good news is that the Odeon isn't going to be closing down as such. The cinema is being 'reinvented' as a hotel.
Irish debt company, National Asset Management Agency, put the cinema up for sale and the hotelier jumped at the chance right away, the media was told. Director Robert Morley said: "The purchase of this site is one of the most important acquisitions for London."
"Sites like these don't come around more than every 10 years or so and it is a really exciting opportunity for building a valuable project in the heart of London," Peter Burns of the American real estate consultancy group, Coldwell and Banker, told The Financial Times.
Planning permission has been granted to develop the Odeon into a 245-room hotel with five restaurants and 33 apartments. And there will be a two-screen cinema for avid film fans. The opening date of the hotel hasn't been disclosed yet.
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