Hoteliers in London are continuing with increased prices for hotel rooms during the 2012 Olympic Games, despite the fact that more than a third of rooms remain unoccupied. Research by hotel booking site Trivago.com reveals that the average price of a London hotel room during the Games is £281. However, 36% of rooms are still available.
London's mayor's office has accused hotel owners of ruining the city's image as an affordable destination. There have been warnings that overpricing could cause long-term damage, as was the case with Atlanta, which saw a sharp fall in visitor numbers after the Olympic Games were held there in 1996.
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The editorial team.