In a drastic attempt to encourage Londoners and visitors to the capital to discover their Penguin Beach this summer, London Zoo is planning to cover 30 St. Mary's Axe, also known as The Gherkin, in a penguin-print wrap. The zoo intends to approach both the City of London and the owners of the tower, Swiss Reinsurance Co Ltd for permission for the stunt, which would see the 590ft building, until recently the tallest in London, appear as a Humboldt penguin.
Emma Edwards, head of communications at London Zoo, commented: "We don't want anyone to miss our penguins, and they certainly wouldn't be able to miss this one looming over the capital.
"We think The Penguin would be a striking addition to the London skyline and serve as a perfect reminder to Londoners and tourists alike to visit ZSL London Zoo and Penguin Beach this summer.
"We know it's audacious, but let's be honest - penguins are a lot more interesting than gherkins."
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