British travellers will receive cashback on bookings made with British Airways if British Olympic heptathlete, Jessica Ennis, steps onto the podium to claim a gold, silver or bronze medal in the London 2012 Olympic Games. Holidaymakers have until 24 July to be in for a chance to win the discount, which is valid on reservations for 25 all-inclusive Caribbean holidays.
Passengers are promised to get back £100 per booking if Ennis wins gold, £75 if she wins silver and £50 if she comes in third. The potential savings mean that British flyers could cross the Atlantic on the top-class airline for a discounted price. Destinations include Antigua, Granada, Dominican Republic and St. Lucia, which all guarantee Britons a tropical break after the lacklustre summer the UK has seen so far.
The promotion is part of British Airways' 'Don't Fly. Support GB' scheme that was introduced in June and aims to benefit Britons who stay in the UK to support their country during the Olympics and go abroad at a later date. So far British holidaymakers have had the opportunity to win cashback on holidays to America determined by the success of gymnast Louis Smith.
So far holiday-goers have latched onto the idea to stay at home and back the Olympics and Paralympics, which kick off on 27 July and last until 9 September. A British Airways spokesperson declared that the promotion has been successful and "People are trying to avoid going away during the Olympics as much as possible."
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