Female visitors to the Merryland Resort near Guilin, south China, will be eligible for half-price entrance if they are wearing a miniskirt shorter than 38 centimetres during the months of July and August. The "Love Miniskirts" campaign was launched to promote female beauty this summer, according to the park's deputy manager Li Wenxing.
The park is one of China's main tourist attractions, being on a similar scale to Disney World Florida, offering visitors facilities such as a golf course and a hotel as well as putting on a water splashing festival in July and August. British ladies who make an appearance and aren't afraid to show some skin in July and August will enjoy a saving of 55 yuan, which equates to approximately five British pounds.
Only females aged 18 and over are considered for the discount, and their skirt is measured with a ruler by female staff upon entrance to the park according to accounts by Shanghai Daily. Women holidaying at the park in a dress or shorts will unfortunately have to pay the full fee.
Holiday-makers have in fact been able to enjoy this campaign annually since 2007; Wenxing declared that the policy has been repeated each year due to high success, in spite of complaints from locals in the area. Promotional posters reveal that the park hopes to break a record by enticing over 10,000 leggy ladies this summer.
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