British travellers to New Zealand will soon be able to fly by 'Hobbit'-branded plane following Air New Zealand's partnership with Peter Jackson's latest blockbusters The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again. Passengers can choose to fly to New Zealand from the UK and North America in one of two aircrafts. 'Hobbit' crafts are due to be launched to get voyagers down under in time for the world premiere of the first Hobbit film in Wellington on 28 November 2012.
New Zealand is already a booming tourist destination for Britons. However, this looks to increase; the 'Hobbit carriers' aim to entice British nationals who marvelled at the jaw-dropping scenery shot in The Lord of the Rings to see Middle Earth in the flesh. The general manager for marketing and communications at Air New Zealand, Mike Tod, announced: "New Zealand is clearly established as the home of Middle Earth and Air New Zealand will bring the magic to life for travellers."
As part of the novelty, Tolkien fanatics will watch an exclusive in-flight safety video and can take home a unique souvenir: commemorative tickets handed to them by flight staff dressed in Bilbo Baggins-inspired pointed ears. In addition, Air New Zealand are promising customers the chance to win limited ?Hobbit' prizes through competitions and an extensive promotion campaign.
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