Seat buddy programme with airBaltic

Transport Posted on 08/06/2012

Latvian airline airBaltic has devised a system of seat matching according to passengers' desires. The system from Satisfly automatically identifies and allocates the ideal 'seat buddy' based on travellers' preferences. For example, the programme will ask whether you would like someone belonging to your generation, who share hobbies or interests, who you could network with or simply have a relaxed chat. Alternatively, if you're not in a very sociable mood, you can choose to be in a silent environment.

The service is initially available on flights to Finland and Estonia. All the information will be stored on a secure database. The service will be free for now, but its commercial potential may be explored at a later date.

Sergio Mello, Satisfly's co-founder and chief executive said: "Air Baltic has established an enviable reputation worldwide for best practice in digital marketing and one-to-one customer relationships. Their decision to implement Satisfly's intelligent seating is part of an overall corporate commitment to service and we are delighted to be a part of it."

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