Video going viral leads to Swiss village being overrun by tourists

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The community of Lavertezzo, a picturesque Swiss village, was left less than pleased after a video posted on social media led to hordes of tourists coming for the weekend.

Recent years have seen a number of cities struggle under the crushing weight of mass tourism, with Venice being the prime example of the negative effects too many visitors can have on a community. Recently another place has joined those burdened by hordes of tourists, but it is not a famous European capital or a paradise beach destination, in fact it's a small alpine village located in the Swiss canton of Ticino.

Lavertezzo has long been a favorite destination for Swiss tourists

Lavertezzo has long been a favorite destination for Swiss tourists
Stefan Ember/123RF

Lavertezzo, which stands by the crystal clear emerald waters of the Verzasca River, has long been a favorite weekend gateway destination for those living in the region. However, the unexpected success of a video posted on Facebook has led to the village being overwhelmed by thousands of tourists flocking from nearby Italy. It all began on July 10 when Italian filmmaker Marco Capedri published a video on Facebook of him and his friends enjoying the waters of the Verzasca. In his post Mr. Capedri proclaimed that the Verzasca valley is the "Maldives of Milan" - the Italian city being just an hour's drive from Lavertezzo. In the weeks since the video has gone viral having been watched more than 2.7million times.

All of a sudden the narrow streets of Lavertezzo, along with the sandy shores of Verzasca, became packed with thousands of tourists, most from across the Italian border, who came in search of the aforementioned "Maldives of Milan". While the visitors were undoubtedly not dissapointed, the entire village is designated as part of the Inventory of Swiss Heritage Sites, the locals seamed less than pleased. One local resident reportedly told Italian paper La Repubblica that the tourists ?have no respect for anything? and that they ?sleep in cars, walk semi-naked down the streets and turn the valley into an open-air toilet?.

Verzasca's crystal clear waters are famous throughout Switzerland

Verzasca's crystal clear waters are famous throughout Switzerland
akulamatiau/123RF

The mayor of Lavertezzo, Roberto Bacciarini, took a less critical stance telling the La Repubblica that the situation was ?under control? and acknowledging that Mr. Capedri had given the area a publicity boost. However, speaking of Caperdi, he went on to add that ?he did a good job, but it would be a favour to us if he could ask his compatriots to park correctly and respect the rules of the place?.

"Maldives of Milan"

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Posted on 29/07/2017 12 shares
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