The eastern part of the country is divided into several large regions. Heilongjiang, Jilin and Liaoning form the Manchuria region, in the far northeast of the country. This collection of plains bordered by high plateaux charms visitors with its fauna and flora. In the south, the highly fertile North China Plain is home to the provinces of Henan, Jiangsu, Hebei and Shandong.
Eastern China is becoming more cosmopolitan thanks to its big cities like Shanghai, Hong-Kong and Macao, which border the shores of the Eastern China Sea but still preserve the country's culture.
In the Liaoning Province, in the northeast near the North Korean border, visitors can enjoy the many beaches, while in the Shaanxi Province, near the large plateaux in the centre, you can discover the Buddhist culture through the many temples and monasteries.
Despite the increasing number of luxury hotels and designer shops, particularly in the big cities, Eastern China has maintained its mysterious side that continues to fascinate visitors.
If you visit the south of Eastern China in winter, make sure to pack warm clothes. Although the temperatures aren't as low as in the north, it can still be very cold.
If you prefer to relax rather than head out on an adventure, stick to the coast. Here you can make the most of the Qingdao beaches in Shandong and enjoy the benefits of the thermal spas in Guangdong and Shaanxi.
The speciality in the coastal regions is of course seafood, which is usually very lightly cooked to preserve all the flavours.
If you have the opportunity, try the spare ribs simmered in a soy sauce and rice wine.
Lastly, monkey brains and bear paws are popular among the inhabitants of Eastern China, but are rarely eaten due to how expensive they are.
In the area around Shenyang, in the Liaoning Province, there is a three-storey complex where visitors can find a wealth of international brands as well as creations by Italian designers.
If you visit Dalian, in Liaoning, stop off at Golden Voice, the most impressive music shop in China. You can also visit the Friendship shopping centre for all your Western product needs.
Just next to the Great Mosque in Xi'an, in the Shaanxi Province, you will find the best place in China to buy souvenirs and antiques.
Inside Chang Huang Miao (City God Temple), there is a small market that is reminiscent of China circa the 1980s, with lots of porcelain, traditional musical instruments and calligraphy materials for sale.
The city of Guangzhou, in the Guangdong Province, is increasingly becoming a huge shopping centre with numerous trendy shops.
If night markets are your thing, then head to Zhaoqing, west of Guangzhou. Here you'll find antiques, antique watches, ceramics and other souvenirs.