STAY Copenhagen is a residential apartment complex that goes unnoticed from the exterior but will be remembered as soon as you step inside. Entirely kitted out in contemporary Danish designer furniture by Hay; the entire hotel looks like a showroom-cum-gallery. The concept is based on a Manhattan loft-style mixed with typical contemporary Danish design and was meant to reflect Copenhagen's fashion and design personality. The hotel even publishes its own magazine 'STAY', which has a largely fashion angle but is also full of original ideas of things to do in the city. The building used to be an artist squat in the 1960s until it was bought by developers who turned it into its present-day form in 2010. So the building still retains its original character and has a subtle charm that helps it from falling into the cold and sterile category despite its monochrome theme. The entire complex is in the shape of a capital 'A', with apartments on both branches and reception at the point, which is the main entrance to the hotel. The first (main) building comprises only of white apartments and the second building (which has to be accessed through a door further down the street) has black apartments.
As you walk in through the reception it feels like being in a theatre as everything, from floor to ceiling is black. The reception desk is a large square high table to the right, with two smiling blonde bombshells to greet you. The staff uniform here is anything designer as long as it's black or white, just like the hotel. The aim here is to render the lobby casual and approachable, but this type of reception also gives the hotel a quirky yet casual edge. There is a loo in the lobby area for guest use - actually, there are two loos side by side without a separation, so you can even go with your partner or a friend if you are into that kind of thing! Through the lobby is the large white breakfast room lined by a large bay window. Here you'll find lots of business types having meetings over coffee. It is rarely busy so you will always find a place to sit. Through the room is another room, a grey room which serves as a gym. Well-equipped and of a good size, the gym (free of use) is often in use by one or two permanent residents. There is also the sky lounge, in startling white, with equally good views of the surroundings. This room is usually used for functions.
The rooms are situated upstairs on the higher floors (6 in total). In the main building you will also find a superb sun deck overlooking the canal and the city across the bridge, which is where events are held during the Copenhagen Fashion Week in August.