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Hotel LORDS at Nash Hotel 2 star
Easyexperts
1120 Collins Avenue Miami, United States of America -
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Amy Adejokun Section editor

Quirky, fun, of good quality and with good service, LORDS at Nash comes highly-recommended. Opened at the end of 2010, LORDS, the 'appropriately oriented hotel', is without doubt one of our favourite hotels in South Beach for several reasons. First, because the owner, Brian Gorman, has principles. Behind the fun concept, his aim is to bring affordable accommodation back to South Beach, which he hopes will attract creative types back to the city. His design aim was to "make it very playful, make it all about Miami". Second, because the boutique hotel is very simply an extremely pleasant place to stay. Mixing fun, art and design, Brian has poured all his passion into this hotel, which really comes through in the service and the attention to detail. The hotel is ideal for a wide-ranging clientele, from families to couples looking for a base with quality accommodation to explore the rest of the city from. Overall, a simple refreshing and uplifting hotel, which we feel privileged to have reviewed!

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  • Well located
  • Charm
  • Flight
    • Hotel LORDS at Nash

      The Stiles   -   © S. Poli / EASYVOYAGE

    • Hotel LORDS at Nash

      The Stiles   -   © S. Poli / EASYVOYAGE

       
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    Location 9.17 /10

    LORDS is situated in South Beach on Collins Avenue, one of the main roads of Miami. A short walk away from bustling Ocean Drive and Miami Beach, the hotel is located in a quieter area of South Beach but remains central. The airport is a 30 minute drive away and Downtown is 20 minutes away.

    Accommodation 7.50 /10

    Cheek and chic meet in Lords South Beach with bold colors and custom-designed graphics. With an emphasis on comfort and convenience, LORDS is a veritable success, which comes highly recommended. The 54 rooms, are divided up into five categories: Pads, Pied-à-Terre, Rooms that Matter, Penthouses and Cabanas. Pads are the lead-in category, Pied-à-Terres are a little roomier and have a sitting area. Rooms That Matter are Pads, but with an added bonus: 10% of proceeds will automatically be donated to your room's assigned Lords South Beach give-back group - Hetrick Martin Institute or The Point Foundation - your choice. The hotel has three large quirky light and airy penthouses, each with a balcony, which we recommend.

    All rooms are decorated in a similar style to one another but no two rooms have the same shape. All linens are by the high-end brand, Frette. The rooms all have flat-screen televisions, iPod docking stations, speakers, a mini-bar and a safe. They are all bright and airy and very comfortable. Most of the rooms have a desk and striped carpets, which gives them a warm cosy look.

    The well-appointed bathrooms are stocked with Tarocco amenities. Tiled in small dark grey tiles, the bathrooms are very masculine looking and very contemporary. Room service or 'Stay naked dining' as it is called here, runs from 8:00am to 12:00am every day.

    Overview 7.25 /10

    The hotel is actually an original 1930s deco hotel, with beautiful exterior architecture. When it first opened in 1939, it was called The Primrose. In fact, this used to be a bordello, housing old prostitutes and drag queens. It also used to be a synagogue! Later in the year 2000, it changed owners and took on the name 'Nash'. After undergoing a full renovation, it reopened as 'LORDS at Nash' in December 2010 under the watchful eye of owner, Brian Gorman who oversaw every single part of the new design with designer-friend Dan Mazerini.

    Upon entering, guests are greeted by a huge sculpture of a friendly-looking bear. "Why the bear?", we asked Brian. "Why not?" he replied. And why not indeed. The hotel is lined by a porch, which is one of the hotel's many original deco features. Ideal for people-watching, snacks and drinks are also served here. The entire hotel has a fun Pop Art beachy vibe running through it. From the large paintings of Liz Taylor (Brian's all-time favourite celebrity, rest her soul), to the surf board shaped wardrobes in the rooms and the yellow and white cabana striped banquettes. The hotel has been done up in a palette of lemon yellows and bright blues, which makes for a welcome change from the neutral tones that are in fashion at the moment.

    The lobby is a cross between Austin Powers' and Andy Warhol's living rooms, making it a lovely cheerful space. Many guests like to sit here to read or use the internet.

    Fun playful details run throughout the hotel like the room keys, which read: 'These assholes are late, let's just be dykes'. However, it has been done in a cool trendy way and is in no way brash or offensive. Brian says that he has given the hotel 'Property Prozac', which is most evident in the hotel bar. Covered in gold sequins from floor to ceiling, there is nothing like it. Again, it works as opposed to looking cheap and tacky. This 'Cha-Cha Rooster' concept acts as a tribute to the 'OTT' women of Miami. There are indeed huge Louise Nevelson black and white photographs of portraits of over-the-hill women, or 'wild loose women' as Brian says, hanging on the walls of the bar and restaurant area, giving the hotel that arty edge.

    Although LORDS isn't strictly a gay hotel; it has a large gay following and does play on its image to sell itself as the 'first gay boutique hotel in the USA'.

    In the back yard, the space has three small pools. It is a very pleasant, private and quiet area when there aren't pool parties happening.

    Food and drink 7.50 /10

    The Cha-Cha Rooster restaurant on the lower ground floor is a very stylish area to sit in have a bite to eat in the evenings. It serves dinner and Sunday brunch and the food is Italian-influenced. Breakfast, lunch and dinner can be enjoyed at the Cha-Cha Rooster bar, on the porch, or in bed. The porch and bar are open until 2:00am every night. There are often events taking place at the restaurant and bar, so have a look at the hotel website to get an idea of what's on during your stay.

    The decor is surprisingly fun, with floor to ceiling gold sequin-covered walls, original photography and friendly service.

    Beach 6.70 /10

    Although the hotel is not directly on the beach, it is only across the road. Miami Beach is pretty much the same all the way along: a long and wide stretch of sand with reasonably clear water. You won't see any locals in the sea until at least April though, but the 'snowbirds', as the Miami crowds call the New Yorkers, who come to Miami for a spot of sunshine during their big freeze period are happily splashing around; this does mean that the beach is rarely crowded at the beginning of the year. The hotel doesn't have a designated area on the beach, but it does give its guests beach towels and chairs.

    To know

    Not only does LORDS have a great design, but it also has values behind it. In fact, 10% of all the profits made from five of the rooms at the hotel, 'The Rooms That Matter', are donated to charities dedicated to the HIV cause. If you want to contribute whilst staying at LORDS, enquire directly with the hotel about which rooms are part of the initiative. Although LORDS isn't exclusively a gay hotel, it does have its fair share of gay guests; however plenty of straight people stay here too, so no one feels left out. Otherwise, there is complimentary Wi-fi throughout the hotel.

    Equipment

    • Car park
    • Handicap access
    • Restaurant
    • Internet access
    • Air conditioning
    • Spa

      beauty salon, Turkish bath

    • Swimming pool
    • Whirlpool bath
    • Safe

    advantage

    • Affordable prices.
    • Unpretentious atmosphere.
    • Friendly staff.
    • Good location.
    • Tasteful quirky interiors.

    disadvantages

    • No spa or gym.

    Traveller Reviews

    2
    • Overall Score 9.00/10
      • Package deals in February 2011 Posted on 2011-03-30 Friends - One week or more (Room with a view)

        Although it is marketed as a 'gay boutique hotel', this hotel welcomes straight people too and we loved it!!! The interiors are fun :)

      • Advantages

        Interior design, friendly staff, good sized rooms, especially the penthouses, pool area, funky bar and restaurant, GREAT PRICES!!

      • Disavantages

        Could do with a spa and gym I guess, otherwise it was GREAT.

      • Overview
      • Accommodation
      • Location
      • Food and Drink
      • Sport / Leisure
      • Animation / Entertainment
      • Value for money
      • Overall Score 9.17/10
      • Package deals in January 2011 Posted on 2011-02-15 Couple - One week or more (Room with a view)

        This hotel is cute and funky and fairly inexpensive. We really enjoyed our stay here and it's really close to South Beach but not in mayhem!

      • Advantages

        Funky decor, the big bear statue in the lobby, the Liz Tailor print everywhere, the small pool in the backyard, the reasonable rates ($100)

      • Disavantages

        None.

      • Overview
      • Accommodation
      • Location
      • Food and Drink
      • Sport / Leisure
      • Animation / Entertainment
      • Value for money
      • Overall Score 9.00/10
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