The hotel is actually an original 1930s deco hotel, with beautiful exterior architecture. When it first opened in 1939, it was called The Primrose. In fact, this used to be a bordello, housing old prostitutes and drag queens. It also used to be a synagogue! Later in the year 2000, it changed owners and took on the name 'Nash'. After undergoing a full renovation, it reopened as 'LORDS at Nash' in December 2010 under the watchful eye of owner, Brian Gorman who oversaw every single part of the new design with designer-friend Dan Mazerini.
Upon entering, guests are greeted by a huge sculpture of a friendly-looking bear. "Why the bear?", we asked Brian. "Why not?" he replied. And why not indeed. The hotel is lined by a porch, which is one of the hotel's many original deco features. Ideal for people-watching, snacks and drinks are also served here. The entire hotel has a fun Pop Art beachy vibe running through it. From the large paintings of Liz Taylor (Brian's all-time favourite celebrity, rest her soul), to the surf board shaped wardrobes in the rooms and the yellow and white cabana striped banquettes. The hotel has been done up in a palette of lemon yellows and bright blues, which makes for a welcome change from the neutral tones that are in fashion at the moment.
The lobby is a cross between Austin Powers' and Andy Warhol's living rooms, making it a lovely cheerful space. Many guests like to sit here to read or use the internet.
Fun playful details run throughout the hotel like the room keys, which read: 'These assholes are late, let's just be dykes'. However, it has been done in a cool trendy way and is in no way brash or offensive. Brian says that he has given the hotel 'Property Prozac', which is most evident in the hotel bar. Covered in gold sequins from floor to ceiling, there is nothing like it. Again, it works as opposed to looking cheap and tacky. This 'Cha-Cha Rooster' concept acts as a tribute to the 'OTT' women of Miami. There are indeed huge Louise Nevelson black and white photographs of portraits of over-the-hill women, or 'wild loose women' as Brian says, hanging on the walls of the bar and restaurant area, giving the hotel that arty edge.
Although LORDS isn't strictly a gay hotel; it has a large gay following and does play on its image to sell itself as the 'first gay boutique hotel in the USA'.
In the back yard, the space has three small pools. It is a very pleasant, private and quiet area when there aren't pool parties happening.