The hotel is one of the largest in South Beach, with over 400 rooms, meaning that if you are looking for an intimate boutique hotel, this isn't the place. If you are looking for an original Art Deco gem, then the newly-built W flagship hotel isn't for you either. However, if your thing is partying well into the early hours of the morning at one of Miami's most high profile venues, then this is the place to be!
As you walk into the hotel lobby, don't be afraid if you are greeted by at least seven people or 'talent' as the company likes to call its staff, before even reaching the front desk. We didn't like being spoken to at every turn, but if feeling noticed helps you have the best possible holiday, then the W-elcome will be right up your street. As for the 'Whatever, Whenever' service the brand has put in place at reception gets annoying after a while, especially as staff have to say "Whatever Whenever" at the beginning of practically every sentence. Staff seems to be attentive, but in reality they have a robotic manner which wears thin quite quickly.
The big advantage of the hotel is that it will make you 'ooh' and 'aahh' at every turn because of its über-contemporary decor, and it has to be said, the W looks smashing! From its art laden lobby to its Living Room bar, which is worth dropping in for a drink or two from 11:00pm onwards when the atmosphere really gets lively. Art fans should drop by in the day to fully appreciate the original Hirsts, Warhols and Basquiats on show. The hotel owners, Aby Rosen (owner of The Lever Art Collection) and David Edelstein (developer), have made sure the W South Beach lives up to its flagship status. Our favourite area of the hotel however, is the outdoor garden between Soléa, the hotel's signature restaurant and the hotel pool, which is pretty cool in itself. Dotted with smart cabanas all around the water and a large beach bar with a view onto the beach that comes alive at night is a real plus point.
The garden is the most intimate place you will find at the hotel. With its shabby chic clearings of deck chairs and lanterns, it is the ideal place for a candlelit moment with your loved one. Otherwise in terms of facilities, there is the largest BLISS 'spaaah' on the ground floor and a Mr Chow's (make sure you have a reservation way ahead of time!). You will also find the SWEATFitness Centre and a tennis court.