With its mild and hospitable climate, the Calabria's Ionian Coast has always attracted tourists in considerable numbers. The ancient Greeks set up colonies here, and the many archaeological articles they left behind bear testimony to their time in the region. Tourists travel here year after year due to the rich cultural heritage and crystal clear sea, together with the chance to explore peaceful villages and enjoy the Calabrian sunshine. At Sybaris, the charm of an ancient city blends with the stolidity of the beaches and the beauty of the lush natural surroundings. Fascinating monuments and very fine sand make Isola di Capo Rizzuto one of the most popular destinations in Italy. From the headland where this charming market town stands, you can head south and stop off at Roccella Ionica with its medieval castle and splendid sea.