Balearic Islands are still Britons' favourite
Posted on 20/09/2013

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TUI Travel, Europe's biggest tour company, also known as Thomson and First Choice in the UK, has recently carried out a survey on Europe's favourite holiday destinations. Results show that Britain's favourite short-haul holiday destination is still the Balearic Islands (the largest four islands include: Ibiza, Formentera, Mallorca and Menorca) after several years of similar trends. Mexico was rated as the most popular long-haul destination for British holidaymakers.

Carlos Rodrigues / EASYVOYAGE

Britons are still in love with the Balearic Islands according to new research.

TUI Travel, Europe's biggest tour company, also known as Thomson and First Choice in the UK, has recently carried out a survey on Europe's favourite holiday destinations. Results show that Britain's favourite short-haul holiday destination is still the Balearic Islands (the largest four islands include: Ibiza, Formentera, Mallorca and Menorca) after several years of similar trends. Mexico was rated as the most popular long-haul destination for British holidaymakers.

The research also shows that British tourists like to secure early deals in advance when booking their holidays and that the average Brit's holiday is 10 days long. German and Swiss holiday-goers have similar tendencies, unlike the Russians, who book their holidays at the last minute.

Holiday trends

"This survey has given us real insight into the key similarities and differences between different holidaymakers. Identifying holiday trends for 2013 helps ensure we really know our customers and can tailor holidays so they get the best possible service and holiday experience from us," said Johan Lundgren, TUI Travel's Deputy Chief Executive.

Turkey was found to be Europe's favourite overall holiday destination, followed closely by Greece, the Balearic Islands and Spain.

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