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Indonesia tapping into new tourist markets
Posted on 18/08/2019


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The ambitious plan includes fortifying regional airports and providing easier access to less visited areas.

Indonesia's recently reelected president has vowed to revamp the country's tourism strategy. President Joko Widodo has proposed a plan that would update provincial airports and provide easier access to the country's more remote areas and islands.

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According to statistics released by the Indonesian government, Bali alone received over 6 million tourists last year, which accounted for about 40% of the country's total number of foreign visitors.

The plan, titled 10 New Balis, is targeting 10 sites around the country that have high potential for tourism.

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Three priority sites have been slated for the most development: Lake Toba in Sumatra, Mandalika Resort in Lombok, and Borobudur Temple in Java. Other sites include the Insta-famous Mount Bromo in East Java and Morotai Island in North Maluku.

Some of the areas on the list, including Mount Bromo and Borobudur Temple, are already receive quite a number of tourists. But the government is hoping that by making them more accessible they will become even more popular.

The government also set a goal of 20 million tourists for 2019. Those spearheading the 10 New Balis initiative expect the actual number to be around 18 million.

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