London bans post-brexit French ad campaign aimed at UK businesses

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A French advertising campaign urging British business owners "to vote with their feet" and leave the UK behind after Brexit has been banned by London's transport authority for being too proactive.

Transport for London Ban French anti-Brexit advert

Transport for London Ban French anti-Brexit advert
© IR Stone/123RF

This campaign is being run by Normandy Development Agency. The agency urge British businesses to escape Brexit, relocate to France and "leave their post-Brexit fears behind."

However, Transport for London (TFL) has decided to ban the adverts on tubes and buses, claiming that the images or messages may cause public controversy or sensitivity. According to the The Local TFL have added that the ads do "not fully comply" with its advertising guidelines.

The advert has the title "British business owners can now vote with their feet and leave post-Brexit fears behind." It was published in the French fictional newspaper The Normandy Times .

The advert is aimed at business-owners and it is urging them to escape Brexit if they did not vote for Brexit and suggests voting "with your feet and open an office, or settle a production unit, in Normandy." "There is still no sign of what a trade agreement with the UK might look like. Now is the time to act".

The mock newspaper features a drawing of Britain and Normandy on either sides of the English Channel and with the different modes of transport that one can use to cross the channel. Alongside the picture, the advert speaks directly to London commuters telling them that Normandy is a "French region open to business that enables British companies to thrive in Europe."

The advert also carries a mock classified ad saying, "hot entrepreneur wanted ? Someone allergic to post-Brexit tariffs, legislation and restrictions preferred. Does this sound like you? Contact Norman-D".

Despite the ban on TFL, the Normandy agency are going to continue to display the adverts in national newspapers in the UK. The agency also still plan to feature some of the adverts on a "Magical Norman Tour" that will tour British cities such as Bristol, Manchester and London.

Hervé Morin, who heads the Normandy regional council, explains that the region is offering tax breaks and helping access grants of up to 100,000 EUR (89,000 GBP) to British companies that relocate to France. He adds that the region is very "keen to get across our invitation to British entrepreneurs who wish to either set up or remain in the eurozone."

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Editorial Team
Posted on 12/03/2018 5 shares
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