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Luxury staycations increasingly popular
Posted on 08/10/2013

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British holidaymakers are looking to spend more time in the UK than abroad, particularly concerning luxury vacations. The UK is beating both short and long haul flight destinations in popularity.

Houses of Parliament, London

Houses of Parliament, London
© Mickael David / age fotostock

London came out top on the list of luxury staycation destinations.

British holidaymakers are looking to spend more time in the UK than abroad, particularly concerning luxury vacations. The UK is beating both short and long haul flight destinations in popularity.

According to the most recent Boutique Hotels Sector Report, there were three times as many online searches for retreats in British boutique hotels than in the same sort of lifestyle destinations abroad.

The report, conducted by digital marketing company Greenlight, revealed that prospective holidaymakers made a total of 136,650 searches on the Google UK search engine, specifically for the smaller, more intimate hotels in August.

Only 17 percent of the searches made were for hotels in short-haul destinations and just 3 percent for those in distant locations, compared to the 57 percent which searched for destinations in the UK .

The most common term, which accounted for 7 percent of searches, was 'boutique hotels london'. Four of the top ten most popular searches were for hotels in London. The English capital was followed by seaside city Brighton, the Lake District and the Scottish capital, Edinburgh.

Further afield, Spain was popular, an indication that the British fascination with the country looks set to stay. Barcelona, Majorca, Ibiza and Puerto Pollensa constituted 13 percent of searches generated from Britain for short-haul boutique hotels. This made Spain even more popular than Paris, which has always been a favourite with Brits.

Over the Atlantic, New York remained popular. Turkey's capital, Istanbul, and Singapore, were also some of the most-searched destinations.

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