Founded in Europe in 1985, the Blue Flag eco-label, which is now a reference in tourism, is a voluntary award given to beaches and marinas in Europe and several other countries around the world such as South Africa, New Zealand, Brazil, Canada and the Caribbean. This gauge of water quality is now one of the primary criteria for holiday-makers when choosing their destination. To date there are 3012 beaches and 638 marinas with Blue Flag status around the world. Among the other four programmes run by the Foundation for Environmental Education is Green Key, another world-wide available eco-label awarded to leisure organisations and the like that meet a list of criteria designed to limit the business's impact on the environment (waste production, water usage etc). If you want to do something on a more individual level then a holiday is perhaps the perfect opportunity to volunteer to help protect the flora and fauna of the destination.