Jet2 launches new brand of holidays called 'vibe'
Posted on 10/12/2019

SocietyUnited Kingdom

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Jet2 has launched a new type of holiday ... does it sound like your kind of vibe?

What's your vibe?

What's your vibe?
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Aimed at millennials and travellers who are 'young at heart,' Jet2 has launched a new brand of holidays called 'Vibe.' Rather than targeting a fixed age group or demographic, the campaign will focus on attracting those of a millennial mindset. This is the mindset of people who are shunning the traditional party holidays of 18 - 30 year olds and are looking for experience-driven breaks that focus on exploring different cultures as opposed to a holiday of heavy drinking and sleeping on the beach all day.

The Vibe holidays include a total of 50 hotels, ranging from 5 to 2 stars and Jet2 ensures that Vibe by Jet2holidays "really does have something for everyone."

There are four different categories of vibes!

There are four different categories of vibes!
Fabio Formaggio/123RF

Iconic VIBE - this vibe consists of a collection of standout, world-renowned hotels.

Party VIBE - this name is rather self explanatory ... if you love to be at the heart of the party, this is your vibe!

Pure VIBE - if you're of the opinion that staying in is the new going out and you love to enjoy parties, performances and DJs all in one place, you should check out the pure vibe deals.

Chilled VIBE - this is the ideal vibe for lovers of luxury. If you love sophistication and exclusive extras, then this would be the ideal holiday for you!

There is an entire website that is dedicated to this new line of holidays and the launch of Vibe was also supported by a huge campaign across TV, Video On Demand, radio, email, digital, and social media ... each social media platform has a dedicated channel (@Jet2Vibe). The brand campaign also includes a 76 page brochure as well as special training for travel agents to help them understand every element of the brand.

Vibe was launched last week at a travel industry conference on Spain's Costa Blanca. It seems that Jet2 are clear on their Vibe, but the question is are you?