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Hotel Hilton New York Fashion District Hotel 4 star
152 west 26th street 10001 New York United States New York, United States of America -
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Amy Adejokun Section editor

While this is a decent property with some spacious rooms, attentive staff and some unique quirks, we found it to be lacking soul and bordering on kitsch. Located in the fashion district of Manhattan, the designers have attempted to make this the theme of the hotel and while some may find their efforts quaint, we feel they make the property seem a little cheap. Having said that, it appears to be a well-run place, with clean accommodation with some good views and its location could be a lot worse. It would be suitable for both business and leisure travellers, although you could probably do better for the same money.

  • International Standard
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    • Hotel Hilton New York Fashion District

      Hilton New York Fashion District   -   © IGOR LUBINETSKY/EASYVOYAGE

    • Hotel Hilton New York Fashion District

      Hilton New York Fashion District   -   © IGOR LUBINETSKY/EASYVOYAGE

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    Location 6.54 /10

    The Hilton is in the heart of the city's fashion district on 26th Street between 6th and 7th Avenues. In all honesty there is not much of any great interest in the immediate vicinity, the area having most much of its former prestige. However, Madison Square Gardens, the Empire State Building and Macy's are within a few minutes' walk as is Penn Station and the neighbourhoods of Chelsea and Korea Town. There are several subway stations close by with a number of different lines, including the J line which takes you to JFK Airport, and many others taking you to all parts of the city. JFK is 18 miles away, La Guardia 10 miles and Newark 15.

    Accommodation 8.20 /10

    All of the 280 guestrooms at the Hilton are much of a muchness with only the size changing slightly in the king rooms. There are no categories per se so everyone gets pretty much the same room with the same amenities. The décor of the rooms we found to be pretty plain and boring with just one feature wall with polka dot wallpaper pumping a touch of life into the space. There is not a huge amount of light coming into the room and so the dark furniture doesn't help to brighten things up. The bedside tables, desk and lamps are all pretty square and boring although the close up black and white photographs of various techniques in clothes production, the little quote next to the bed and the pinstripe carpet do add a touch or originality. Amenities include a flatscreen television, iPod docking station, cordless telephone, minibar and coffee machine, safe, Frette bathrobes and iron and ironing board. The bathrooms are a little on the small side but they do have large showers, a hairdryer, a wide mirror and good toiletries. However, thanks to the lack of windows and dull colour, they are somewhat grim. The smaller rooms have queen beds, while the larger ones have king beds and there are an impressive 22 rooms adapted for guests in a wheelchair. There are also rooms available with two queen beds for families or groups of friends.

    Overview 7.20 /10

    Set back slightly from the road on 26th Street, the (too) new glass and brick tower of the hotel lacks the same character that the hotel as a whole is missing. In the windows are mannequins dressed up in various outfits that change every month and which signal that the hotel has gone all out to make fashion a leitmotiv throughout the property. Walking into the lobby accompanied by the cheery doorman, one immediately picks up on other elements nodding toward the textile industry such as the sewing reels, the front desk themed as a cutting desk and of course a wall full of mirrors of varying sizes. A central seating ring has at its centre a tall flower arrangement while behind the welcome desk are wooden slats covering up a piece of modern art. From the ceiling, which changes colour, hang many round narrow lamps which reflect the changing light above. What we liked the most however about the lobby was the availability of several hosts and hostesses to whom one can ask for information without having to queue up behind those waiting to check in. There are three lifts at the back of the lobby for which you need your room key to operate.

    The hotel has a small but well-equipped fitness room with both cardio and weights machines and water, apples and towels are all supplied. Wifi, which is chargeable if you are not a Hilton member, is available throughout the property although there is a complimentary business centre. Getting up to your room is rapid and easy via the elevators and the corridors which have both a basket weave relief on their walls and a rotating photography exhibition. The room numbers which appear on button-like signs are another kitschy attempt to pay homage to the area's history.

    Food and drink 6.70 /10

    The hotel's restaurant, Rare Bar and &Grill is an all-American affair, specialising in burgers and steaks. Decorated to resemble a ranch, we found the eatery, like the hotel, to be somewhat kitsch, with barbed wire designs around the columns and on the lampshades and the word 'eat' spelt out with pins on the wall. But here the most important thing is the meat which is of a high quality and includes Kobe beef, T-bone and ribeye steaks. There are also specialities of the house such as the 'frickle', a fried pickle, and deep-friend Oreos for dessert. While this is certainly not a place for vegetarians or those watching their waistline, it is a great place to experience a good old fashioned American burger with many varieties, toppings and sides available. There are a few soups and salads on the menu should you not wish to partake in the meat fest and there is a good selection of beers and wines to boot. Guests who are Hilton Honours gold and diamond members eat for free.

    Rare View, the urban jungle treehouse, is the hotel's rooftop bar, serving cocktails in one of the greenest back drops in the city. With a terrace, retractable glass roof and 360° views of the city (Empire State Building, Statue of Liberty on a clear day), it is a great place to watch the sun set and marvel at the splendour of Manhattan and beyond.

    To know

    The hotel opened in April 2010 and became a Hilton in February 2011, changing its name from Fashion 26 to the Hilton New York Fashion District. The property encourages emerging artists and has rotating displays of their work and also organises various competitions. The one due just after our visit was a perfume-making competition with the winning fragrance available at reception!


    • Car park

      ($40 self-park)

    • Handicap access
    • Restaurant
    • Internet access

      (wifi £14.95 if not a Hilton Honours gold or diamon member)

    • Air conditioning
    • Spa

      spa, massage, Turkish bath, wellness, keep fit

    • Sports equipment

      gym, fitness

    • Safe
    • Non-smoking rooms
    • Meeting room


    • Availability of staff
    • Fairly central location
    • Art programme
    • Some good views
    • Rooftop bar


    • Kitsch décor
    • No wellness facilities
    • Plain rooms

    Traveller Reviews

    • Overall Score nc/10
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