Hotel The Strand Hotel 0 star
Easyexperts
33 West 37 Street, New York NY 10018 New York, United States of America -
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Amy Adejokun Section editor

One of New York's newest hotels, The Strand is a well conceived property with a fresh look and a youthful personality, of which easyvoyage.co.uk got a sneak preview before its opening in early December 2009. It has well appointed rooms with a subtle use of colour, some nice touches unique to the hotel (motion-censored air con) and perhaps best of all a rooftop bar to rival those of any of the city's hotels. It is true to say that the hotel's location is not in the most attractive part of the city, but it is still not far from some of New York's biggest attractions and is great for transport links. In addition, it does something that very few hotels in the city do nowadays and that's to offer a complimentary breakfast. We recommend this hotel for leisure travellers, in particular couples and groups of friends (families would also enjoy the hotel, however there is not a huge amount of space for larger families).

+
  • International Standard
  • Well located
  • Charm
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    • Location

      9.26 /10
    • Accommodation

      8.95 /10
    • Overview

      8.70 /10
    • Food and drink

    • To know

    • The Strand is located on West 37th Street, between Fifth and Sixth Avenues in the Garment District of Manhattan. The immediate surroundings of the hotel are nothing to write home about however just a few minutes' walk away are the Empire State Building, Bryant Park and Times Square. A ten minute walk or so north will bring you to the Rockefeller Center and the shopping areas of Fifth and Madison Avenues as well as MoMA, while Central Park is about as far away again. The hotel is roughly equidistant from Grand Central and Penn stations and the nearest metro stations are either 5th Avenue or 34th Street. JFK is 18 miles away, La Guardia 9 miles and Newark 17.

    • The Strand's room types are divided simply into four categories: Superior, Deluxe, Executive and Premier. All rooms share the same amenities and differ only in size and view. The Superior rooms, like the others, are decorated in soft, neutral tones, but the lilac-print butler at the end of the bed adds a touch of colour (all that is necessary) to the room. All the furniture is nicely worked in mahogany and there is a shell-like backed armchair as well as a working desk. Amenities in the room include flatscreen television, cordless phone, iPod docking station, iron and ironing board, umbrella, minibar, safe and slippers. The motion censored air conditioning means that the unit turns itself off when the guest leaves the room and so saves energy (this fits in with the hotel's green policy). The bathrooms in the Superior rooms are the only ones to have a bathtub and have an Ionic hairdryer and Fragonard toiletries. The room rate also includes a complimentary a newspaper and continental breakfast. The Deluxe rooms are to all intents and purposes the same products however are slightly larger and in some cases have floor to ceiling windows. Executive rooms are also larger and have a sofa bed in the living space, but have the disadvantage of being at the back of the hotel with no view of the Empire State Building. The final category, the Premier room, boasts a balcony with a view on to the aforementioned legendary sky scraper as well as a larger television and a rain shower head in the bathroom.
    • The hotel's shiny, brand spanking new exterior stands in stark contrast to the aged, brick shells of its neighbours, which is one of its charms. The lobby is a triumph of styles with mahogany columns (one of which has grey seating wrapped around it) and a water wall stretching from the heights of the lobby to the floor below which acts as a backdrop to a stunning glass spiral staircase. Bogart-style furnishings in deep purple, orange and yellow make up a seating area to the left looked down upon by vintage fashion prints from the Condé Nast archives. To the back and right is the reception desk with the brilliant silver lifts facing you as you walk in. The hotel has a fully equipped, if not small, fitness centre with both cardio and weight apparatus which is open 24 hours a day. The Strand doesn't have a spa however in-room wellness services can be arranged by contacting the concierge desk. There is also a complimentary business centre available to guests, open equally 24/7 and there is free wifi throughout the property for those with a laptop. It goes without saying that the hotel was in perfect condition when we visited and the staff was excited and motivated for the opening.
    • The hotel's restaurant, which will make its New York debut very soon, is the much celebrated 'A Fish Called Avalon'. Dishes include the signature Bang-Bang Shrimp and Diver Scallops and Maine Lobster Linguini, both of which can be enjoyed either inside or on the outdoor garden terrace during the summer months. But stealing the show, and arguably the real selling point of the hotel, is the rooftop bar 'Top of The Strand'. Designed by Lydia Marks, who brought you set designs in Sex and the City and The Devil Wears Prada, this true urban oasis, with greenery and decking galore, boasts stunning views of the Empire State Building and has a fully retractable glass roof. It is sure to become one of the hottest spots to enjoy a drink in the city and also serves snacks.
    • Easyvoyage was one of the first to see the new hotel, getting a sneak preview days before it opened. During our visit the restaurant, 'A Fish Called Avalon', which has been a South Beach stalwart for 20 years, was under construction and is still not quite ready to be unveiled, although the menus have been conceived (see 'Food and Drink'). The hotel is a new build, marrying old-world glamour with modern in a glass and metal structure conceived by renowned New York City architect Gene Kaufman.

    Equipment

    • Car park
    • Handicap access
    • Restaurant
    • Internet access
    • Air conditioning
    • Spa

      keep fit, spa, massage, beauty salon, Turkish bath

    • Swimming pool
    • Sports equipment

      gym, fitness

    • Safe
    • Non-smoking rooms
    • Meeting room

    advantage

    • Tasteful décor
    • Transport links
    • Condé Nast fashion prints
    • Top of The Strand roof bar

    disadvantages

    • Not the best neighbourhood
    • No suites

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