Learn about beer at the Heineken Experience Museum!

In 1863, Gerard Adriaan Heineken was running a microbrewery in the heart of Amsterdam. At the age of 22, he decided to buy a brewery that produced a new type of beer, which he called Haystack, and it was an immediate success. Ten years later, he opened a second brewery and decided to give his beer his own name: Haystack became Heineken.

In the following decades, the brand experienced a lot of popularity and even made its way to international markets! Today, the Heineken International group has more than 83,000 employees and 170 breweries in more than 70 countries, with a portfolio of 250 beer brands.

The experience begins even before you enter the museum, as you pass through a 19th-century alleyway then enter the its perfectly preserved workshops dating back when. Admire the grain silos and the boilers that are essential to the brewing process. The visit then takes an unusual and highly immersive turn: we discover the brewing process ourselves: a uniquely fun experience!

In the Heineken Experience Museum, visitors can also discover old photographs of the brewery and the great figures of the brand or awards, such as the gold medal from the 1889 World Fair in Paris. At the end of the visit, you will be taught how to serve a Heineken properly (it truly is an art), before sipping away on your two much deserved pints!

A visit to the Heineken Experience Museum is a must to discover the history of the blonde beer that is the pride of the Netherlands! Allow around 1h30 for the visit, so you can take all the time you need to enjoy your very cold pints.

How to get to the Heineken Experience Museum

Located on Stadhouderskade, the Heineken Experience Museum is easily accessible by bike or public transport:

The nearest tram stops are Stadhouderskade (tram 16, 24 or 25) or Weteringcircuit (tram 7 or 10). Hop-on hop-off buses and boats also stop nearby. A mere 10-minute walk from the Rijksmuseum, you can easily visit both in the same day.