The Souk El Had, the mythical market of the Moroccan kingdom

In Arabic, Souk El Had means "Sunday market". It was built following the earthquake in 1960 and has 7 main entrances. Attractive, it is frequented by locals, visitors and tourists. It has been refurbished to make it more accessible to visitors and is open 6 days a week, closed on Mondays for cleaning.

Visiting the El Had souk is a moment of sharing, where you will be surrounded by a multitude of colours that will immerse you in the city's traditions throughout your discovery. It's one of the liveliest places in the world, with more than ten hectares of land offering a total immersion in the traditional atmosphere of Agadir. You're sure to find what you're looking for, whether it's a souvenir, a gift or just a little shopping.

Convivial and authentic, it's best to avoid the rush hour and go in the morning on weekdays, when you can enjoy the warm, welcoming atmosphere. The El Had souk is full of handicraft treasures and is the ideal place for haggling. A veritable market place, bargaining is the order of the day, a game to be played with respect and courtesy. It's a real cultural experience, making it a must-see during your stay in Agadir.

Its many scents and bright, warm colours will awaken all your senses, with a wide selection of handicrafts on offer, from a wide range of fruit and vegetables to colourful lamps made from goatskin. The souk is home to many other products, including a selection of wooden ornaments, toys, jewellery and watches, and clothes made by the locals.

You can also take a half-day guided tour of the Souk El Had, accompanied by a local guide who will show you all the nooks and crannies of this lively place. The average visit takes over 3 hours.

👉 To get to the El Had souk, you can hire a car and then park in the nearby car parks.

You can opt for a taxi, but the latter can only carry three people.

You can also cycle or walk to the souk from Agadir centre.

Numerous establishments are located just a few kilometres from the El Had souk, including hotels, villas and flats to rent. The Riu Palace Tikida hotel is just 2 km from the souk, and its 444 rooms spread over 4 floors give you a breathtaking view of Agadir's famous golden sandy beach.