For a first morning, there's nothing better than a short visit to Agadir town centre. With its restaurants, cafés, shops and various businesses, the city centre has evolved in terms of modernism and has become somewhat detached from its traditions.
Stroll through the streets of the centre and pass along the Avenue des FAR, (which stands for the Royal Armed Forces), the busiest avenue, but also along the main boulevards Hassan II and Mohammed V. At the end of the morning, head for the beach, and walk along the seafront with your feet in the water under the mild Agadir sun.