If you're a keen cyclist, you'll notice that many of the rules that apply in Amsterdam (and more generally in Holland) also apply in UK and elsewhere. Important to note: you must ride on the right (unless it's a two-way street).
Under no circumstances should you ride on pavements, but rather on cycle paths. When turning, wave your hand to warn cyclists and motorists. And as in the UK, don't use your phone when you're on a bike!