Thanks to Louis XIV, a great lover of perfume, Grasse quickly became, after Venice, the epicentre of perfumery in Europe. The king perfumed the entire court and made perfume an essential for the bourgeoisie. In the 16th century, the art of perfumery became a French symbol. Later, thanks to great names such as Coco Chanel and François Coty, France was at the forefront of perfumery, intimately linked to fashion. Recognised as the world capital of perfume, the lands of Grasse are still cultivated by some perfume factories, which grow flowers as fragrant as they are rare.
